I’m a brand strategist and writer based in Copenhagen. I help brands find their essence and find the right words to express it. I’m a bright, analytical mind with a very soft spot for aesthetics, language and structure.

Working at the interface of strategy, concept and text, I offer a range of services across brand and communications. If I can’t do something myself, I know the right people to call and form a powerful team. It’s all about collaboration.

Brand Core
Brand Positioning
Purpose & Values
Brand Narrative
Tone of Voice

Integrated Strategy
Creative Concept
PR & Collaborations
Project Management

Brand & Marketing
Website Copy
Editorial Writing
German & English

Anika Paulus Copywriter

I had the pleasure to work with various brands from design and sustainability to commercial and institutional.

Baby-G / Deichmann / Ferrero / German State Minister for Culture / G-Shock / Johnny Walker / K-Swiss / Kaffeeform / Mercedes Benz / MOEBE / Moleskine / OUT – Objekte Unserer Tage / Palladium Boots / Philips / SAP / State Ministry Baden-Wurttemberg / SUPRA / Talisker / Tanqueray / The Botanical Room / Tourism New Zealand / YUN Berlin