I’m a brand strategist and writer based in Copenhagen. I help brands find their essence and express it through meaningful communication. I design clear strategies, create engaging concepts and write memorable words. I’m a bright, analytical mind with a very soft spot for structure, aesthetics and language.
Working at the interface of strategy, concept and text, I offer a range of services across brand and communications. If I can’t do something myself, I know the right people to call and form a powerful team. It’s all about collaboration.
Purpose & Values
Tone of Voice
PR & Collaborations
Brand & Marketing
German & English
I had the pleasure to work with various brands from design and sustainability to commercial and institutional.
Baby-G / Deichmann / Ferrero / German State Minister for Culture / G-Shock / Johnny Walker / K-Swiss / Kaffeeform / Mercedes Benz / MOEBE / OUT – Objekte Unserer Tage / Palladium Boots / Philips / SAP / State Ministry Baden-Wurttemberg / SUPRA / Talisker / Tanqueray / The Botanical Room / Tourism New Zealand / YUN Berlin
Selected Projects. Editorial: Baumeister David Thulstrup, Companion #22, YUN Journal Cats, YUN Journal Interview Reform. Tone of Voice & Website Copy: Staudacher (de+en), web4business (de), Twain-Towers (de). Brand Experience: YUN Mixology, YUN Urban Forest