I’m a brand strategist and writer based in Copenhagen. I help brands find their essence and find the right words to express it. I’m a bright, analytical mind with a very soft spot for aesthetics, language and structure.
Working at the interface of strategy, concept and text, I offer a range of services across brand and communications. If I can’t do something myself, I know the right people to call and form a powerful team. It’s all about collaboration.
Brand Core
Brand Positioning
Purpose & Values
Brand Narrative
Tone of Voice
Communications
Integrated Strategy
Creative Concept
PR & Collaborations
Project Management
Copywriting
Brand & Marketing
Website Copy
Editorial Writing
German & English
I had the pleasure to work with various brands from design and sustainability to commercial and institutional.
Baby-G / Deichmann / Ferrero / German State Minister for Culture / G-Shock / Johnny Walker / K-Swiss / Kaffeeform / Mercedes Benz / MOEBE / Moleskine / OUT – Objekte Unserer Tage / Palladium Boots / Philips / SAP / State Ministry Baden-Wurttemberg / SUPRA / Talisker / Tanqueray / The Botanical Room / Tourism New Zealand / YUN Berlin
Selected Projects.
Editorial: Interview with Designer Lærke Ryom. Nanna Ditzel at Trapholt: Interview with the curator. Interview with Designer Simon Mattison, Interview with Designer David Thulstrup, Copenhagen through a writer’s eye, On Life with Cats, Interview Reform Kitchens – YUN Journal.
Tone of Voice & Website Copy: Staudacher (de+en), web4business (de), Twain-Towers (de).
Portfolio available upon request.