Copenhagen-based writer and strategist with 13+ years experience across brand, marketing, PR and communications. With a demonstrated history of working for brands and agencies in a global set-up. And mostly, with a huge a passion for words, storytelling and for bringing creative ideas to life.
2016 – present. Brand & Comms specialist, Berlin/Copenhagen
My work branches between brand strategy, communications and writing. I help brands and companies to contextualize what is unique about their products and services and to share their stories with the world. I work directly with brands and companies or partner with creative agencies across Europe.
02/23 – present. MOEBE, Copenhagen
As PR & Communications manager I am responsible for sharing what is so special about their designs with the world. Working closely with media partners and other collaborators, I create a solid media presence to build strong brand awareness and reputation.
08/22 – 12/22. Revalu Impact AG, Copenhagen
As interim Communications Lead for the pre-launch start-up I defined the core brand, character and voice and developed the overall communications strategy, roadmap and content plan across all channels. I created first awareness towards the launch and set the foundation to position Revalu as a relevant stakeholder in the built environment.
05/19 – 04/21. Kaffeeform, Berlin
As Head of Brand & Communications I could apply my versatile abilities to one brand. I shaped the young company’s brand and communications strategy, focussing on strong visual storytelling. Through a clear content strategy, efficient press work and integrated marketing campaigns I established Kaffeeform as a circular economy pioneer, successful e-commerce brand and important voice in the sustainable community.
12/12 – 04/15. BOLD Communication & Marketing, Berlin
As Account Director PR & Brand Consulting I headed the urban & lifestyle unit. I was in charge of developing the annual PR strategy and engaging concepts, of planning and executing brand experiences and collaborations. With my team I created ongoing media exposure and a sustainable brand presence for my clients.
10/10 – 05/12: heimat, Berlin
As Junior Account manager in one of Germany’s top creative advertising agencies I was responsible for the development and execution of integrated advertising campaigns across strategy, creation and production units, with a special focus on TVC campaign productions.
01/05 – 09/10: Scholz & Friends. Economia. SAP
During my studies I worked as an intern and working student in the marketing department of software giant SAP and gained further experience in advertising agencies, supporting account management for a broad spectrum of clients.
Knowledge
Brand Strategy
Brand Positioning – Brand Purpose – Brand Essence – Brand Identity – Brand Narrative – Tone of Voice – Research – Competitive + Market Analysis – Brand Workshops – Brand Consultancy
Communications & Content
Storytelling – Integrated Comms Strategy – Content + Editorial Strategy – Creative Concept – Digital Brand Experience – Collaborations – Press & Media Relations – Crisis Communication – B2B + B2C Communication – Community Building + Management – Monitoring, Analysis, Evaluation
Copy & Writing
Brand, Product + Marketing Copywriting – Website Copy – Conceptual – Editorial – Interviews – Brochures – Statements – Press Releases – Both German + English – German Copy-Editing
Project & Campaign Management
Multi Stakeholder Communications – Complex Planning + Coordination Processes – Direction of Creative Projects – Project Management – Time, Budget + Resource Planning
Digital / Software
CMS / WordPress – CRM (Active Campaign, Mailchimp) – Collaborative Tools (Asana, Miro, MS Team, Coggle) – Social Media Mgmt. Tools (Instagram, Later) – Keynote, Powerpoint, Excel + Co.
Languages
German: native – English: full professional proficiency – Danish: limited working proficiency (B2) – Swedish: elementary proficiency